The Story of Tata Nano

The word failure is generally not something we associate with the Tata Group.

So prolific is their presence in the Indian business sphere that we are automatically reminded of their reliable and top-quality performance anytime the Tata name is mentioned.

In this post we are going to explore one mega failure of the Tata group which was the Tata Nano: "The World's Cheapest Car".

So what made the Nano go from the car that would change the industry to the car that no one remembers?

Let’s find out.